Would you feel comfortable knowing that people who hesitate in front of your restaurant more or less automatically walk in?

If they come in, it will only affect your variable costs. Your fixed costs remain the same. As a result, your margin with these people is more than 40% higher than the margin of guests who have previously visited your restaurant.

The question is: Are you willing to use this higher margin to trigger these people so that they enter and not walk through?
After all, for them your restaurant is a leap in the dark.